Case Study

Alexa Spa

Luxury Spa Concierge Network — Calangute & North Goa, India

Website DesignLocal SEO
Preview of the Alexa Spa website

Alexa Spa — Case Study

Challenge

Alexa Spa is a concierge-style booking service rather than a single spa location, which meant the website had to clearly explain a less familiar business model across five different North Goa areas.

Strategy

Build individual pages for each of the five coastal areas served, alongside separate pages for each of the six massage therapies offered, with FAQ content addressing the trust concerns specific to the spa industry.

Execution

A website was designed covering five location pages, six therapy pages, and a dedicated FAQ section, with call and WhatsApp booking built into every page.

Technical Work

A consistent page template across locations and therapies, with prominent call/WhatsApp actions suited to a booking-first business.

SEO Work

Local SEO across five North Goa coastal areas, avoiding duplicate content by giving each location page its own relevant detail.

Marketing Work

No separate paid marketing campaign was part of this engagement; the focus was the website build and its local SEO foundation.

Outcome

The website is live, covering all five locations and six therapies. Verified performance metrics can be added here once shared by the client.

Website design and SEO for this project were both handled directly — no subcontracted design or outsourced SEO. Figures such as traffic or ranking movement are only ever added here once the client has shared and verified them — nothing on this page is invented.
Related

See the Project Itself

Portfolio Entry

See the website preview and project summary.

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Website Design

The service behind this project's build.

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Local SEO

The service behind this project's local search work.

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