House Cleaning Service — Dallas, Irving & the DFW Metroplex, Texas, USA
Cowboys Cleaning wanted a distinct brand identity in a crowded Dallas-area cleaning market, rather than looking like a generic cleaning company website.
Lean into the company's cowboy-themed branding throughout the design and copy, while still clearly presenting six separate service lines and a wide DFW service area.
Website design built around the brand's visual identity, with dedicated pages for each of the six services and over 20 city/suburb location pages across the DFW Metroplex.
A consistent, reusable page template was used across the large number of service and location pages to keep the site fast and easy to update.
On-page SEO for each service and location page, with location-specific content rather than duplicated text across pages.
No separate paid marketing campaign was part of this engagement; the focus was the website build and its on-page SEO foundation.
The website is live, covering all six services and the full DFW location list. Verified performance metrics can be added here once shared by the client.
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